Name of Initiative: How Bout Dat Store

Mantra: Stay Original Be Authentic

Mission and Vision: If you could wear your thoughts on your chest or, better yet, encourage those around you without saying a word, then you'd have lived what our apparel is all about.

Jurisdiction(s): North America, United Kingdom, Australia,

How'Bout Dat is a statement clothing line designed to give its bearer unspoken confidence through apparel. Our mantra, "Stay Original Be Authentic," serves as a reminder to everyone that your originality breeds the authenticity we all need from each other.

It's not only about looking good. It's about embodying what you wear and confidently getting your message across while doing it.

Initiative Lead: Tinashe Manolo

Status: Launched

Web Address: howboutdatstore.com

Social Media: FB: /howboutdatstore | IG: @howboutdatstore | Twitter: @howboutdatstore

Sample Products:

INITIATIVE ACTIVITY